April 1, 2010 in Articles by Margaret H.

Why Do You Need The Internet For Your Local Business?

How do your prospects find you?

By last year, 54% of Americans had substituted internet local search for phone books, and the explosive growth of mobile has increased that dramatically already in 2010.

If they can type what they want into a search engine and find what they need, then they don’t need to go through the 100 pages of ads in the Yellow Pages. They can check out the options, including photos, maps, hours and more in an instant!

Which would you prefer? In the Yellow Pages, your ad site is right there with all of your local competitors! But in the search engines like Google, Bing, and Yahoo, you can differentiate yourself from everyone else and draw your prospects in like a magnet.

With an SEO optimized site that’s supported by a consistent local search marketing program, when your ideal client is looking for what you do, they find YOU, not your competitors.

So if your targeted prospects are switching to search engines over conventional Yellow Pages for their local search, don’t you think you should, too?

That’s very powerful for your business!